Having dabbled in marketing in the past with an emphasis on branding, I am always interested in the associations manufacturers use to add appeal to their products. And of course when bicycles are involved I take notice. Looking at how bikes are presented in product branding, there are multiple themes. For instance here is a cycling cow selling ice cream. It's a cute image but why that specific cute image? Well, let's see... The cow is riding a vintage delivery trike loaded with steel dairy containers. So the idea here is to associate the brand with old fashioned methods of production and distribution. This is echoed by the word "creamery" in the name.
And here the idea of cycling is subtly used to associate the "zero calorie" lemonade with weight loss, while the penny farthing imagery goes nicely with lemonade's old fashioned appeal. There's the "honest" thing as well, which I've noticed in other foods that picture bicycles on the label. Do we associate bicycles with honesty?
Wholesomeness maybe, or nature - suggesting that the food is organic and "honestly" obtained regardless of whether that is so? Could be.
Penny farthings are used as symbols of old timey-ness across product categories. This perfume manufacturer uses it to suggest vintage elegance, congruently with the antique look of the bottle and the distressed label. Curious, I smelled the perfume. Sort of floral and dusty, but not too heavy. I suppose it goes with the vintagey presentation, though personally I associate cycling with fresh air and not perfume.
At the same time, bicycles can just as well be used as symbols of contemporary culture.
I see more and more clothing and accessories where bicycle references serve as shorthand for a "hipster" identity. "This garment is for the cool urbanite who rides bikes, or wishes they did."
The bicycle can also suggest fun, whimsy, levity. Drinking from these cups promises to be fun because of that bicycle imagery. To some extent this might also be behind the increasing popularity of bicycles on alcoholic beverage labels.
Do bank notes qualify as a product? I guess they do. Someone designs them after all, with both function and aesthetics in mind. While in Antrim, I was intrigued to discover there is an antique path racer on the Northern Ireland 10 pound note. I looked it up, and learned it is in honour of John Dunlop, who invented the pneumatic tyre whilst living in Belfast. So here the bicycle is part of a narrative about heritage - with additional implications of self-sufficiency and freedom of travel. More than anything, I find it delightful to know that about a million people in Northern Ireland are walking around with pictures of vintage bicycles in their pockets.
There is always talk among bicycle activists about how to create positive associations with cycling in the public's eye. Meanwhile, other industries harness the already existing positive associations to enhance the appeal of non-bicycle-related products. Interesting how these things connect, overlap and feed off of each other.
I wonder to what extent it is cyclists who find bicycle-branded products appealing because they identify with the bicycle, as opposed to non-cyclists whose imagination is engaged by the mere idea of the bicycle. I suppose it is probably both.
Lillia, Elcy, Esther, and Mary Joslin lie next to their great-grandfather, Bela Goodrich, in Adams Cemetery, Troy Township, Whitley County, Indiana.
Took the dogs and when to Jemez Creek for a walk the other day.
The Co-Habitant and I are often asked about our satchels. And as they 
Mine is a brown leather satchel from 
The bag from the 
This bag is the 15" size, measured on the outside. They come in a variety of sizes, but this is the largest. It accommodates a laptop that is 13" across (such as the smaller MacBooks) but will not fit a larger laptop. All satchels and batchels are available messenger style or backpack style, which I think is great. And notice the cute bicycle logo at the bottom!
Our favourite thing about this batchel aside from its beauty, is that it is structured. The leather is thick and stiff and retains its shape perfectly when the bag is empty. You can place the batchel down on a flat surface, and it will stand up on its own. This is great for carrying a laptop, because it provides support. The bags are unlined, but given the way they are made, I feel that lining is not necessary.
Closure is via the beautiful chrome coloured buckles you see in the photos. Everything is very sturdy; very well made, with beautiful forms and stitching.
Here is what the batchel looks like from the front, worn messenger-style. If you are male, the 15" size is really the only one that will fit your proportions, unless you are very short. If you are female, the smaller ones can be worn as a purse. And of course for children the smaller sizes are ideal and absolutely adorable in the red, yellow and purple colours.
I do not have any photos of the Co-Habitant wearing this bag while cycling, but he says it's great. The one alteration we had to make (to this and to my 
Now for my satchel! I do not know as much about 
I love the way this bag is made - from the natural look of the leather to all the beautiful hardware, such as the rivets around the handle and closures. My bag is the "large, wide satchel" model, with handle (which is an optional add-on). It accommodates my 15" MacBookPro with room to spare. This is a very different bag from the Co-Habitant's batchel. The leather is soft and slouchy and the bag does not retain its shape when empty. Also, the leather does not provide enough thickness to support or cushion a laptop. If this is an issue for you, you will need to keep your laptop in a protective sleeve.
The sea green lining is beautiful! Inside, the satchel has two main compartments - each of them large enough to fit a 15"+ laptop or some books. There is an additional, smaller zipped up compartment in the front. However, as with the Co-Habitant's batchel, there are no small inner pockets for a mobile phone or camera, no pen loops, etc. For me that kind of stuff is actually important, but the overall quality of the bag nonetheless won over other bags that did have the small inner compartments. Perhaps some day I will make some pockets in it myself.
View from the front. As I have mentioned, we had to punch extra holes in the straps of both bags in order to make them short enough for cycling. So this is why you see the excessively long folded-over strap here. It is not entirely convenient, but not uncomfortable either. My only problem with this bag is that when I put my laptop and books in it, the overall weight is too much on my shoulder and back for cycling in the summer when I am wearing no extra padding over my skin: I get sores if I cycle with any bag other than
You can see some photos of me cycling with this bag here and here. I keep it either in the front basket or wear it, depending on the bike. Hope these reviews were useful - satchels are such wonderful things!
Thankfully, the Woolly Birch Aphid only has one generation per year.
If you are a homeowner, the best course of action is no action at all. While the affected leaves cannot be 
The Long family plot at Salem Cemetery, Washington Township, Noble County, Indiana.
JOHN LONG / 1826 - 1900 / EMILY E. LONG / 1837 - 1929
